About Us

It started with tutus and tiny shoes...

When I founded Cute as a Button Boutique back in 2020, my world was full of ruffles, headbands, and the search for the perfect party dress. Like many of you, I spent those early years celebrating every milestone and dressing my daughter for the "big" moments.

But as the years passed, something changed. My daughter grew up (far too quickly!), and our needs changed along with her. I realized that as our girls get older, it’s no longer just about what they are wearing—it’s about the time we spend together and the memories we create in between the busy school runs and weekend clubs.

A New Chapter for Us (and You)

In late 2024, I decided it was time for Cute as a Button to grow up, too. I’ve moved away from children's clothing to focus on something much closer to my heart: Curated gifts and self-care essentials for moms and daughters.

I wanted to create a space where you can find that perfect "spa night" kit, a piece of meaningful jewelry, or a creative activity that actually gets her off her phone and sitting at the table with you.

Why We’re Different Now

I’ve listened to your feedback over the years, and I’ve made three big changes to make your life easier:

  • No More Sizing Drama: I’ve traded the complicated sizing charts for high-quality gifts, wellness items, and accessories. If you love it, it fits!

  • UK-Based & Fast: We’ve said goodbye to long international shipping waits. Everything in our boutique is now sourced from trusted UK suppliers, meaning your treats arrive at your door in 3–5 working days.

  • Your Protection First: To keep things simple and secure, we use PayPal exclusively. It offers the highest level of buyer protection, so you can shop with total peace of mind.

Thank you for being here.

Whether you’ve been with us since the beginning or you’re just joining the family, thank you for supporting my small business. I hope our new collection helps you find a little more calm, a little more connection, and a lot more joy with your daughters.

With love,

Emma Barnes, Founder, Cute as a Button Boutique